Check Out My Latest Posts On My New Site

Just visit the new home of Adventures in Product at https://www.melissaburroughs.com/!

 

Advertisements

Middle-East-Meets-West Provides An Edge For B2B Tech Companies

San Francisco and Tel Aviv are two of the greatest cities in the world for tech, each with a distinct culture and unique benefits to offer.

I’ve underestimated the bandwidth my new role would leave me for posting to Adventures in Product. I want to offer an in-the-meantime piece, a byline I’ve written in my professional capacity:

Young Upstarts: Middle-East-Meets-West Provides An Edge For B2B Tech Companies

Excerpt:

San Francisco and Tel Aviv are two of the greatest cities in the world for tech, each with a distinct culture and unique benefits to offer.

Leadspace was founded in 2010 and maintains offices in both San Francisco and just outside Tel Aviv in Hod HaSharon, Israel. In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth.

I’d love to hear what you think of it!

BRB!

Having joined a neat tech start-up, I find myself low on writing time lately.

BRBDear Reader,

It’s been a few weeks since my last post, and I owe you the New Feature Commercial Plan series’s last installment. I wish this was it!

Having joined a neat tech start-up, I find myself low on writing time lately. I hate to delay the series, but I want to put together a useful closing piece. I need a few more weeks to do that.

Thanks for your patience. I’ll be back soon!

Melissa

Product Management at the Edges

Originally posted on Strategy D:
Over the past 20 years of being in or near product management roles, I noticed that people’s understanding of product management and product marketing were varied. Two people might be discussing product marketing, yet have completely different views of what that role should accomplish. Part of this confusion was failing…

(4m reading time)

“Adventures in Product” has seen a few weeks of tumbleweeds recently due to my international travel through the month of January. Such is the plight of the single-author blog. I’m currently getting my head back on straight and working to resume the New Feature’s Commercial Plan series. I want to offer you in the meantime a fantastic post published recently on Strategy D.

While a product manager, I often encountered the problem of having a misunderstood role. Few professionals are aware of the fluidity between product management and product marketing. Many are surprised by how much the responsibilities of each can differ between companies. And by the many names under which each discipline can operate–Technical Product Marketer, Product Strategist, Product Owner, Category Manager, and many more! The product world (like much of tech) feels fraught with arbitrary, confusing titles.

Fear not, gentle reader. Strategy D’s “Product Management at the Edges” offers clarity.

Note this post is the second in a series of really good posts on Strategy D.

Strategy D

Over the past 20 years of being in or near product management roles, I noticed that people’s understanding of product management and product marketing were varied. Two people might be discussing product marketing, yet have completely different views of what that role should accomplish. Part of this confusion was failing to understand that the role has many different responsibilities, with the three main areas being the strategy, marketing and technical domains. Discussing the edges of the PM triangle model should help better define the specialty aspects of product marketing and product management – overall.

Featured imageIn our last post we discussed the corners of the Product Management (PM) triangle model. Each of the corners defines a focused specialty of the profession. Shown in the first Triangle, the technically focused PM is aptly called a Technical PM, the marketing corner focused PM is Tactical Product Marketing, and the strategy corner is the…

View original post 719 more words

Data + Instincts = Success.

Just make sure you get the proportions right.

It doesn’t matter who you are, just make sure you get the proportions right.


“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

—David Ogilvy


.“It will work. I am a marketing genius.”

—Paris Hilton 

The Adventure Begins

This blog shares my product marketing knowledge. I write for young professionals’ benefit and to solidify my own skills.

(1m reading time)

I should’ve started a blog years ago. I thought about it. I intended to. But the internet was already so stuffed with everybody’s articles, blogs, and opinions—how would mine be any different? How would I add value and avoid just adding to the noise?

Continue reading “The Adventure Begins”