Data + Instincts = Success.

Just make sure you get the proportions right.

It doesn’t matter who you are, just make sure you get the proportions right.


“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

—David Ogilvy


.“It will work. I am a marketing genius.”

—Paris Hilton 

How Your Notes are Letting You Down

Cornell Notes can help you easily capture and remember more and better information.

(5m reading time)
hand-325321_640
Good old-fashioned note-taking.

Like most people, I never really thought about how I took notes. Whether in high-school, college, or in the professional world, notes were just words on a page. I was proud of my level of organization if I managed to use bullets. Boy, was I missing something great: The Cornell Note-taking System. Continue reading “How Your Notes are Letting You Down”

How to Master the Art of Unconference-ing

Originally posted on Women's iLab:
You’ve probably heard the word “unconference” bouncing around among colleagues and friends, or you’ve seen it to describe daylong events. For those of you wondering what on earth they’re about and how to properly participate, fear not: it’s time for a crash course so that you’re prepared for the…

(6m reading time)

Amanda Efthimiou offers up some helpful tips for attending your first “unconference.” She’s gotten me stoked to go to one!

Have you done the unconference thing? If so, I’d love to hear about your impressions and any suggestions you have for making the most of them!

Women's iLab

You’ve probably heard the word “unconference” bouncing around among colleagues and friends, or you’ve seen it to describe daylong events. For those of you wondering what on earth they’re about and how to properly participate, fear not: it’s time for a crash course so that you’re prepared for the real deal.

It’s safe to say we’ve all been to a traditional conference before. Frankly, I find them quite boring and ineffective. There’s a keynote speaker who’s well known in the industry that you probably won’t get the chance to chat with in person, because he or she will be off to another event as they try to fit everything in to their busy schedule. There are endless panel discussions that don’t even try to engage the audience, and they leave little room for a Q&A afterwards. You’re bored and on your phone checking emails and Instagram so often that your…

View original post 1,185 more words

Map Your Mind

I want to convince you to give the underrated mind map another chance. It can power greater creativity and insight for you.

(4m reading time)
How-to-mind-map
A mind map on mind mapping. Mind. Blown.

Many of us stop using mind maps as soon as we exit school. I think I’ve seen a mind map maybe once in my entire professional career. This makes me sad, and I want to convince you to give the underrated mind map another chance. With some love the mind map can pay big dividends for you.

Continue reading “Map Your Mind”

Smash the Jitters and Rock Your Talk

Don’t rest on your laurels in the final stretch before your talk. Optimize your prep to walk on-stage at your awesomest.

(3m reading time)
2011-06-tt-03-ia-track-runner-crossing-the-finish-line-300x200-ss-39259987
Blasting through the finish.

When a runner approaches a race’s finish line, does he slow down and cruise? No, he calls upon a final, secret store energy held in reserve for just this moment, and he pushes hard to finish strong.That’s exactly what you’ve got to do in the hours leading up to your presentation to keep the butterflies at bay and your mind sharp.

Continue reading “Smash the Jitters and Rock Your Talk”

Win Tomorrow’s Presentation Today

Presenters think their message lives in words and slides. Here’s how you could lose your audience before you even open your mouth.

(8m reading time)

A presentation, speech, or talk has one ultimate goal: to transmit a message from speaker to audience. So far we’ve discussed how to prepare for, memorize, and safeguard the content of a presentation. However, many presenters wrongly assume that their message lives solely in their words and their slides. Miss the big picture and you could lose your audience before you even open your mouth.

Continue reading “Win Tomorrow’s Presentation Today”

Your Next Big Presentation Needs Insurance

Insurance for presentation success is: safety nets, hybrid memorization, and good old-fashioned rehearsal.

(9m reading time)

In this public speaking series I’ve been talking about how I prepare myself to deliver a challenging or lengthy talk. I’m usually sitting pretty if I prime my memory and memorize the foolproof way. However, acing an important presentation may need more than just getting the material into my head. When the stakes are high or the circumstances unfavorable, I take out insurance.

Continue reading “Your Next Big Presentation Needs Insurance”