A New Feature’s Commercial Plan: Steps 1 and 2

Understanding the business goal helps me figure out the core value of the feature I need to highlight.

(7m reading time)

In the first post in this series I talked about the under-appreciated power of good feature launch announcements. I also put money on an interview with the upcoming feature’s owner as the best place to get information for those announcements. Finally, I touched upon the Big Picture Framework for constructing a go-to-market strategy. In this post we dive into how the Big Picture Framework drives a killer feature-owner interview.

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