Product Management at the Edges

Originally posted on Strategy D:
Over the past 20 years of being in or near product management roles, I noticed that people’s understanding of product management and product marketing were varied. Two people might be discussing product marketing, yet have completely different views of what that role should accomplish. Part of this confusion was failing…

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“Adventures in Product” has seen a few weeks of tumbleweeds recently due to my international travel through the month of January. Such is the plight of the single-author blog. I’m currently getting my head back on straight and working to resume the New Feature’s Commercial Plan series. I want to offer you in the meantime a fantastic post published recently on Strategy D.

While a product manager, I often encountered the problem of having a misunderstood role. Few professionals are aware of the fluidity between product management and product marketing. Many are surprised by how much the responsibilities of each can differ between companies. And by the many names under which each discipline can operate–Technical Product Marketer, Product Strategist, Product Owner, Category Manager, and many more! The product world (like much of tech) feels fraught with arbitrary, confusing titles.

Fear not, gentle reader. Strategy D’s “Product Management at the Edges” offers clarity.

Note this post is the second in a series of really good posts on Strategy D.

Strategy D

Over the past 20 years of being in or near product management roles, I noticed that people’s understanding of product management and product marketing were varied. Two people might be discussing product marketing, yet have completely different views of what that role should accomplish. Part of this confusion was failing to understand that the role has many different responsibilities, with the three main areas being the strategy, marketing and technical domains. Discussing the edges of the PM triangle model should help better define the specialty aspects of product marketing and product management – overall.

Featured imageIn our last post we discussed the corners of the Product Management (PM) triangle model. Each of the corners defines a focused specialty of the profession. Shown in the first Triangle, the technically focused PM is aptly called a Technical PM, the marketing corner focused PM is Tactical Product Marketing, and the strategy corner is the…

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