Data + Instincts = Success.

Just make sure you get the proportions right.

It doesn’t matter who you are, just make sure you get the proportions right.


“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

—David Ogilvy


.“It will work. I am a marketing genius.”

—Paris Hilton