A New Feature’s Commercial Plan: Steps 3 – 5

Knowing the customer and how they see the feature will shape my message.

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In this series I discuss feature launch announcements. In the first post I covered the feature-owner interview and introduced the Big Picture Framework (“the framework”). In the second post I stepped through the framework’s first, critical elements and how they guide the interview. In this post I talk about how to pull all-important value proposition out of the interview.

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